Communications and Marketing Consultant, New Delhi, India, Remotely (with Travel), 11 Month, Open for Indian Nationals Only. Req#594349

Contract Duration- 11 Months

Working arrangement: Home Based / Remotely

UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.

UNICEF is a place where careers are built. We offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture, coupled with an attractive compensation and benefits package.

Visit our website to learn more about what we do at UNICEF.

TERMS OF REFERENCE

UNICEF seeks to engage a Communications and Marketing Consultant with experience in strategic communications, storytelling, and multi-stakeholder engagement to strengthen YuWaah’s positioning as India’s leading partnerships platform. The Consultant will shape clear, consistent messaging aligned with UNICEF and Generation Unlimited priorities, and translate programme outcomes into communication assets that demonstrate scale, credibility, and impact. The role will drive communications for YuWaah’s collaborations with government, UN agencies, foundations, private sector, and civil society partners, while strengthening partner engagement through targeted messaging, digital outreach, flagship campaigns, launches, and high-visibility moments.

BACKGROUND

UNICEF’s mandate is anchored in the realization of the rights of every child, everywhere, with a strong emphasis on equity, prioritizing the most disadvantaged and excluded children and adolescents. UNICEF’s equity strategy recognizes that unequal life chances across social, political, economic, civic, and cultural dimensions constitute violations of children’s rights. Evidence demonstrates that investing in the most marginalized populations accelerates progress toward sustainable national development, stability, and social cohesion. In recent years, UNICEF has intensified its focus on adolescents and young people, recognizing the growing complexity of challenges they face.

In alignment with the United Nations Youth Strategy, UNICEF is advancing Generation Unlimited (GenU), a global partnership dedicated to ensuring that all young people aged 10–24 are in education, training, or employment by 2030. GenU prioritizes those most at risk of being left behind, including girls, young people from poor households, young people with disabilities, migrants, and those affected by conflict and climate shocks. In India, GenU is operationalized as YuWaah, a multi-stakeholder platform that catalyzes partnerships across government, civil society, private sector, and youth to expand opportunities for learning, skilling, employment, and entrepreneurship. YuWaah emphasizes co-creation of scalable and locally relevant solutions

In the last six years, YuWaah and Partners’ initiatives have impacted over 100 million young people across the country, connecting them to socio-economic, skilling, and social impact opportunities through the scale-up of innovative solutions. As YuWaah enters a phase of accelerated growth and scale, there is a corresponding need to strengthen strategic communications and marketing to match the ambition and reach of the platform. With an expanding portfolio of partnerships, programmes, and youth-led initiatives, effective storytelling, brand stewardship, and audience engagement are critical to amplify impact, influence policy and ecosystem narratives, and attract sustained collaboration

SCOPE OF WORK

Under the overall guidance of the Chief of YuWaah and secondary supervision of the Program Manager of the YuWaah Secretariat, the Communications and Marketing Consultant will work on strengthening YuWaah’s positioning as a thought leader on youth issues; and develop consistent, high-quality outreach across digital, media, and partner channels to drive visibility, credibility, and scale.

Key Objectives: Specific objectives include –

● Strengthen YuWaah’s strategic positioning Position YuWaah as a leading thought partner on youth development, skilling, livelihoods, volunteering and climate action by shaping clear, consistent narratives and advocacy messages aligned with Generation Unlimited and UNICEF priorities.

● Translate programme outcomes into storytelling campaigns Convert programme outcomes, data, and youth stories into high-quality communication assets (reports, case studies, digital content, presentations, press releases) that demonstrate scale, credibility, and results, in line with YuWaah’s communications strategy.

● Enhance par