E - Commerce Specialist
We are looking for a skilled and motivated E-commerce Marketing Manager to join our dynamic team. In this role, you will manage advertising campaigns, drive performance, and optimize client accounts across major e-commerce platforms (Amazon, Flipkart, Myntra, Ajio, etc. ). The ideal candidate will have at least 2 years of experience in marketplace advertising, strong analytical skills, and the ability to maintain key client relationships.
The candidate will have responsibilities across the following functions:
Marketing Strategy and Campaign Management:
- Develop and execute comprehensive marketing strategies to drive sales and increase product visibility on major online marketplaces (Amazon, Flipkart, Myntra, Ajio, etc. ).
- Create and manage sponsored product ads, brand ads, and display ads to promote client products effectively.
- Conduct thorough keyword research and optimize listings and ad campaigns for better visibility and conversion.
- Regularly monitor and analyse campaign performance metrics (CTR, CPC, ROAS, etc. ) to refine and optimize advertising efforts.
- Stay updated with the latest trends, algorithm changes, and best practices on marketplace platforms.
Account Management and Client Relations:
- Manage and nurture relationships with key e-commerce partners, ensuring smooth communication and problem resolution.
- Regularly engage with marketplace platforms to optimize product listings, resolve issues, and keep track of performance.
- Provide timely and effective support to clients regarding inventory levels, product performance, and promotional activities.
- Collaborate with internal marketing teams to plan and execute promotional campaigns on e-commerce platforms.
- Ensure all product listings comply with e-commerce platform guidelines and monitor any changes in platform policies.
