Internship : Instagram Content Creator

July 20, 2026

We're not looking for someone who just “cuts videos.” We need a visual storyteller — someone who feels the hook before it lands, knows exactly where the beat should drop, when the font should pop, and why that one tiny SFX makes someone stop mid-scroll and say, “Wait… what was that?”This isn't a filler role. You'll be working on a project unlike anything the Indian internet has seen. It has a personality. It has opinions. It might even have a favourite food.We're not ready to reveal it yet. But if you've ever thought “I could make that go viral” — this is your room. From day one.This is a remote role — but the camera doesn't shoot itself. When a project needs a shoot, you'll be on location making it happen, then editing and posting it all on Instagram. WHAT YOU'LL DO· Concept, shoot, and edit Instagram Reels that feel addictive and binge-worthy — from raw footage to final cut· Travel to shoot locations as required, based on the project you're assigned to — this is a remote role with on-ground shoot days built in· Understand pacing, transitions, audio timing, and meme culture at an instinctive level· Stay ahead of trending audios, formats, and hooks — and adapt them with a unique brand voice· Build a consistent content calendar and manage posting specifically on Instagram — Reels, Stories, and Posts· Write captions and scripts that match the brand's personality — punchy, sharp, and scroll-stopping· Experiment relentlessly: A/B test hooks, formats, and thumbnails to find what works· Use AI tools (CapCut AI, Runway, ChatGPT, etc.) to speed up workflow without losing the human feel· Collaborate directly with the founding team on creative direction and brand storytelling YOU'RE THE ONE IF YOU...· Can spot a scroll-stopper in the first 2 seconds — and build one from scratch· Know why some reels go viral and others die at 200 views (and you can explain it)· Have a portfolio of short-form content you've made — even if it's just for fun or college· Are fluent in CapCut, VN, Premiere, or any editing tool.· Understand hook → value → CTA without needing it explained· Think in formats: carousels, talking heads, B-roll montages, meme cuts, POV content· Are already using AI tools to make content faster, not just lazier· Get excited by briefs with zero constraints and a blank canvas GOOD TO HAVE· Experience managing social accounts (not just making content for them)· Understanding of Instagram analytics (Reach, Saves, Shares, Watch Time) and what the numbers mean· Familiarity with Meta Ads or boosting posts· Knowledge of Instagram hashtag strategy and reel SEO· Background in Mass Media, Multimedia, Journalism, or Design — but honestly, your reel portfolio speaks louder Type - InternshipDuration - 3 monthsMode - FlexibleLocation - Mumbai To Apply – HR@ideatelab.comAlso send your portfolio along.