LCM - Life Cycle Marketing

<p><strong>Job Title: LCM - Life Cycle Marketing</strong></p><p><strong>Experience: 4-10 yrs</strong></p><p><strong>Location: </strong>Delhi, Lucerna.</p><p><strong>Mode of interview: Walkin/ F2F</strong></p><p><strong>Date of interview: 25th July.</strong></p><p><br></p><p><strong>Required Skills & Qualifications</strong></p><ul><li>4-10 years of experience in <strong>Lifecycle Marketing, CRM Marketing, Email Marketing Operations, or Marketing Automation</strong>.</li><li>Strong hands-on experience with <strong>HTML and CSS for email development</strong>.</li><li>Experience in <strong>customer journey orchestration and campaign execution</strong>.</li><li>Proficiency in email QA processes and rendering validation tools.</li><li>Expertise in <strong>A/B testing methodologies</strong> and campaign performance optimization.</li><li>Familiarity with email rendering and testing platforms such as <strong>Litmus, Email on Acid</strong>, or similar.</li><li>Strong understanding of audience segmentation, personalization, and campaign analytics.</li><li>Excellent problem-solving, attention to detail, and stakeholder management skills.</li></ul>