Marketing Manager - Brand Activation | 10 years | Gurgaon

• Opportunity to lead Brand Activation for an MNC with large retail presence
• Opportunity to work in a leading MNC with good culture & strong growth prospects

About Our Client

An MNC with significant presence in the retail segment, based in Gurgaon

Job Description

Designation: Marketing Manager (Brand Activation)

Reports to: Brand Communications & PR Head

Base Location: Gurgaon

1. Footfall & Store Demand Growth
   • Drive consistent footfall growth across stores through targeted local activations and media
   • Build store-wise demand generation plans aligned to catchment potential and trading priorities
   • Support conversion and in-store experience through relevant marketing interventions
2. Regional Go-To-Market Execution
   • Ensure timely and high-quality execution of all marketing programs: Mall branding, Local events, Cross promotions & partnerships
   • Adapt national campaigns to regional context and consumer nuances through meaningful Brand Activation ideas
3. New Store Launch Excellence
   • Lead end-to-end marketing strategy for new store launches
   • Build pre-launch buzz + launch burst + sustain plan to drive early footfalls and momentum
   • Track and optimize post-launch performance vs targets
4. Local Media & Marketing Planning
   • lan and deploy effective regional media mix (mall, OOH, local digital, partnerships)
   • Integrate mall marketing calendars into store-level plans
   • Maximize reach and efficiency within defined budgets
5. Partnerships & Alliances
   • Build and manage local brand partnerships and cross tie-ups with non-competing brands
   • Unlock incremental footfall and visibility opportunities through collaborations
   • Maintain strong relationships with mall management and local ecosystem players
6. Store Performance Tracking & Insights
   • Monitor store performance across key metrics (footfall, sales trends, campaign impact)
   • Conduct regular store visits to assess market dynamics, competition, and opportunities
   • Submit weekly competition and market intelligence reports
   • Act as the voice of regional consumer insights to influence central teams
7. ROI & Budget Ownership
   • Evaluate ROI of all regional marketing initiatives and activations
   • Ensure efficient allocation of regional budgets across stores and activities
   • Maintain tight control on spends, reconciliation, and vendor payments
   • Drive cost discipline with outcome focus
8. Execution & Governance
   • Ensure consistent brand expression across all stores, aligned to defined guidelines
   • Manage vendors and agencies for seamless execution of marketing plans
   • Act as a key coordinator across Store teams, Mall management, Regional stakeholders, Central marketing teams

The Successful Applicant

• 8 - 10 years in retail marketing, brand activation, or regional marketing roles with demonstrated experience in on-ground execution, store marketing, and local media planning
• Proven ability to drive footfall and link marketing efforts to store performance
• Deep understanding of catchment dynamics, mall ecosystems, and retail environments
• Strong execution capability with attention to detail and speed
• Commercial mindset with ability to track ROI and manage budgets effectively
• Strong stakeholder management across stores, partners, and internal teams
• High ownership and willingness to operate hands-on in a fast-paced environment

What's on Offer

A high growth opportunity in a leading MNC renowned for its great working culture and it's presence as a leader within Indian Retail