Online & Digital Marketing Specialist

August 10, 2026

Company DescriptionUSA Online Network, a division of USA Online LLC, is America's largest network of city directory sites. With 976 inter-linked city-based websites, USA Online Network provides a wide range of services to meet the day-to-day requirements of users. Each city and state website offers features such as business directory listing, simple website solutions for small businesses, city guide and local events, classified advertisements, online tributes and obituaries, press releases, and articles. Role DescriptionPartner Growth & Digital Outreach ExecutiveLocation: India | Remote / Hybrid Employment Type: Full-time Market: United States Experience: 2–5 years Department: Business Development / Sales & MarketingAbout USA Online NetworkUSA Online Network is building a nationwide digital network connecting U.S. businesses, professionals, local communities and consumers through city- and community-focused online platforms.We are now expanding our USA Online Partners program and are looking for an energetic, commercially minded professional who can help us identify, approach and onboard potential partners across the United States.About the RoleThis is not a conventional digital marketing position.We are looking for someone who enjoys finding prospects, starting conversations, conducting outreach, following up, generating meetings and developing business relationships.You will work with prospects primarily through LinkedIn, email, online meetings and our CRM system.The ideal candidate will combine:<ul><li>B2B sales</li><li>Lead generation</li><li>Outbound email</li><li>LinkedIn outreach</li><li>Digital marketing</li><li>CRM management</li><li>Strong written and spoken English</li></ul>Key ResponsibilitiesPartner Lead Generation<ul><li>Research and identify potential USA Online Partners across the United States.</li><li>Identify digital marketing agencies, web development companies, consultants, local media organizations, business consultants, independent sales professionals and other potential channel partners.</li><li>Build, qualify and maintain prospect databases.</li><li>Research decision-makers and relevant contacts.</li></ul>Outbound Sales & Outreach<ul><li>Conduct personalized LinkedIn outreach.</li><li>Develop and execute outbound email campaigns.</li><li>Manage follow-ups and prospect nurturing.</li><li>Introduce prospects to the USA Online Partner opportunity.</li><li>Qualify interested prospects.</li><li>Schedule online presentations and meetings.</li><li>Follow opportunities through the sales pipeline.</li></ul>CRM & Sales Operations<ul><li>Maintain accurate prospect and partner information in Zoho CRM.</li><li>Record calls, emails, responses, meetings and follow-up activities.</li><li>Keep the sales pipeline updated.</li><li>Prepare weekly activity and performance reports.</li></ul>Digital Marketing Support<ul><li>Assist in creating LinkedIn posts, email campaigns and partner recruitment content.</li><li>Help improve landing pages, presentations, brochures and other marketing collateral.</li><li>Work with Mailgun for outbound email campaigns.</li><li>Monitor campaign performance and suggest improvements.</li></ul>Required Skills<ul><li>2–5 years of experience in B2B sales, business development, lead generation, digital marketing or a related field.</li><li>Excellent written and spoken English.</li><li>Strong internet research skills.</li><li>Comfortable communicating with U.S.-based businesses and professionals.</li><li>Experience with LinkedIn prospecting/outreach.</li><li>Experience with CRM software.</li><li>Good knowledge of Excel/Google Sheets.</li><li>Strong follow-up and organizational skills.</li><li>Self-motivated and comfortable working independently.</li><li>Willingness to work partly in U.S. business hours.</li></ul>Preferred SkillsExperience with any of the following will be an advantage:<ul><li>Zoho CRM</li><li>Mailgun or similar email platforms</li><li>LinkedIn Sales Navigator</li><li>HubSpot / Salesforce</li><li>Email automation</li><li>B2B SaaS or marketplace sales</li><li>Channel partner / reseller development</li><li>Appointment setting</li><li>AI-assisted sales and marketing tools</li></ul>What We Are Looking ForWe are particularly interested in candidates who can say:"Give me a target market, a good product, the right prospect profile and the tools—and I can find the prospects, start conversations and build the pipeline."You should be comfortable with rejection, persistent with follow-ups and genuinely interested in business development.Performance ExpectationsDuring the initial 90-day period, success will be measured through:<ul><li>Quality of prospects identified</li><li>Outreach activity</li><li>Response rates</li><li>Qualified conversations</li><li>Online meetings generated</li><li>Partner applications</li><li>Partners successfully onboarded</li><li>Quality and accuracy of CRM data</li><li>Contribution to the development of a repeatable partner acquisition process</li></ul>What We Offer<ul><li>Opportunity to work on an international U.S.-focused digital network.</li><li>Direct exposure to U.S. B2B business development.</li><li>Opportunity to grow with an expanding partner network.</li><li>Fixed compensation plus performance-based incentives.</li><li>Opportunity to develop expertise in international sales, CRM, digital marketing and AI-assisted business development.</li><li>A role with significant responsibility and autonomy.</li></ul>How to ApplyPlease send your CV along with a brief description of:<ol><li>Your previous B2B sales or lead-generation experience.</li><li>Your experience with LinkedIn outreach.</li><li>The CRM platforms you have used.</li><li>Your experience contacting international/U.S. prospects, if any.</li><li>One example of how you generated a business lead or appointment.</li></ol>Important: This position involves proactive outbound sales and business development. Candidates primarily interested in social media posting, SEO or passive digital marketing work may not be suitable for this role.