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Performance Copywriter

July 16, 2026

About the RoleMentor Match is looking for a Performance Copywriter to craft high-converting ad copy across Google, Meta, and other digital channels. You'll write scroll-stopping, results-driven copy that drives tutor sign-ups and parent/student enrollments across our IGCSE, British, American, IB, and CBSE curricula. What You'll Do<ul><li>Write and test ad copy (headlines, primary text, CTAs) for Meta, Google, and affiliate campaigns</li><li>Collaborate with the performance marketing team to align copy with campaign goals and audience segments</li><li>A/B test messaging to optimize CTR, conversion, and cost-per-acquisition</li><li>Adapt tone and messaging for different audiences (parents, students, tutors) and markets (UAE, India)</li><li>Write landing page copy, email campaigns, and social ad creatives</li><li>Stay on top of trends in performance marketing and edtech messaging</li></ul>

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