Senior Business Analyst Dynamics 365 (Chennai)

Key Responsibilities: 1. Partner with business stakeholders to translate business goals into Customer Insights and Event Management capabilities. 2. Define transparent functional requirements, user stories, and data needs aligned with long-term product vision. 3. Design and hands-on configure segments, customer journeys (real-time and outbound), consent management, and event-driven experiences. 4. Configure and manage event solutions including registration flows, event journeys, and attendance-based triggers. 5. Support the delivery from functional design through deployment, ensuring high-quality configuration, testing, and documentation. 6. Lead troubleshooting and continuous improvement across journeys and event workflows. 7. Contribute to platform roadmap, prioritization, and adoption strategy. Knowledge, Skills & Experience: 1.Bachelors degree in Business, Computer Science, Marketing Technology, or equivalent experience. 2.Strong hands-on experience with Dynamics 365 Customer Insights (Journeys & Data) and Event Management. 3.Proven experience configuring customer journeys, segments, consent management, and event-driven workflows. 4.Hands-on experience with standard and custom events used for real-time journey triggering. 5.Strong understanding of customer data models, segmentation logic, and event lifecycle processes. 6.Ability to operate as a senior BA who configures and validates solutions, not only documents requirements. 7.Excellent stakeholder engagement and communication skills. 8.Experience working in Agile environments; Azure DevOps experience is a plus. 9.Proactive, ownership-driven mindset with high autonomy. .