Social Media Analyst

July 29, 2026

This is a senior, strategic, full-time, on-site role in Ghaziabad, reporting to the Headof Data and Analytics. The Digital Marketing Command Centre Lead is responsiblefor anchoring and operating a high-tech, real-time marketing intelligence centre. Youwill act as the crucial link between client teams (brand, digital, category, CMI),agency partners, tool providers, and crisis response units, ensuring every insight ispurposeful, timely, relevant, actioned, tested, and learned from.We are seeking a professional with 7-8 years of experience, rooted in consumerresearch or market intelligence (e.g., Nielsen, Kantar, IPSOS), who has evolved intoa Social Listening and Digital Intelligence specialist. This role is critical formaintaining brand vigilance, consumer pulse monitoring, and agile marketingexecution across a diverse FMCG portfolio, including Health Care, Personal Care,Home Care, and Foods & Beverages. You will ensure the Command Centreoperates as a proactive intelligence engine supporting business ambitions across alldigital touchpoints.Key Responsibilities1. Command Centre Leadership & Governance: Lead day-to-day operations,manage request workflows and log, define SOPs, conduct performancereviews against SLAs and KPIs. Uphold agency and client values, develop theteam, and build indispensable client relationships by consistently deliveringhigh-quality insights and identifying new opportunities.2. Stakeholder Management & Solutioning: Serve as the primary interface,translating business challenges into structured listening briefs andmeasurement frameworks. Lead workshops, design tailored solutions andproactively identify/address capability gaps.3. Relationship Management: Build and sustain strong, strategic partnershipswith client marketing/brand teams, agency partners, platform vendors, anddata providers. Act as the central communication point and facilitate cross-functional collaboration.4. Crisis Detection, Triage & Escalation: Own the end-to-end crisis responseprocess. Implement a 3-tier severity classification (Severity 1 Critical: 15-30min response; Severity 2 High; Severity 3 Moderate: same-day review) anddefine escalation workflows. Lead post-crisis reviews and coordinate with PR,Legal, and Brand teams.5. Insight Storytelling & Reporting: Transform complex data (social listening,ORM, influencer, digital analytics) into clear, compelling, and actionablenarratives. Design tiered reporting (real-time, weekly, monthly, quarterly), apply strong data visualization, and champion "so what" thinking. Createbrand listening, category intelligence, and trend reports.6. AI-Assisted Human-in-Loop Operations: Design and implement AI-augmented workflows, maximizing machine intelligence while preservinghuman judgment. Define human-in-loop intervention models, configure AI/MLtools, and refine handoff protocols for speed and accuracy.7. Social Listening, ORM & Influencer Intelligence: Act as SME for platformslike Talkwalker, Brandwatch. Design/maintain robust listening frameworks(Boolean, topics, SOV, sentiment), oversee ORM, and integrate influencerintelligence tools.8. Business Intelligence & Data Visualisation: Utilize Power BI, Tableau, orsimilar to build/maintain dashboards. Integrate diverse data streams (social,web, CRM, e-commerce) and promote self-service BI.9. Digital Marketing Expertise: Apply deep understanding of the digitalmarketing ecosystem (paid, organic social, SEO, content, influencer, e-commerce, performance) to contextualize insights for strategy and stay aheadof digital trends.10. People Management: Lead, mentor, and develop a team of social listeninganalysts, ORM executives, and data/insight managers. Define KPIs, growthplans, and foster a collaborative, insight-driven culture.11. Marketing Frameworks & FMCG Brand Knowledge: Apply core marketingframeworks (content, segmentation, consumer journey, brand health) andleverage FMCG experience to align intelligence with brand equity, NPS, andcategory share of voice.Role Requirements Education: Bachelor’s degree in marketing, Business, Communications, orrelated field. MBA/postgraduate preferred. Experience: 7-10 years total; minimum 3-4 years in Social Listening / DigitalIntelligence with a foundational background in consumer research or marketintelligence. FMCG Experience: Good to have experience with the category (specificallyHealth Care, Personal Care, F&B preferred). Tools Proficiency: Talkwalker, Brandwatch, or equivalent; Power BI/Tableauor equivalent BI tool; ORM platforms like Simplify360, Konnect Insights;Influencer analytics tools. Leadership: Demonstrated experience managing and developing cross-functional teams.  Language: Excellent written and verbal communication in English; additionalregional language proficiency advantageous.Desired Skills & Competencies Technical Skills: Social listening platforms(Talkwalker/Brandwatch/Meltwater/Sprinklr), ORM process, Influencerintelligence tools, BI/data visualization (Power BI/Tableau), Boolean querybuilding, AI tool literacy, Digital analytics familiarity (Google Analytics, MetaBusiness Suite). Strategic & Analytical Skills: Strong business analysis (data to strategy),Crisis management, Content/audience framework knowledge, Competitiveintelligence, Campaign measurement. Behavioural Competencies: Exceptional stakeholder communication, Highemotional intelligence, Relationship-building, Structured problem-solvingunder pressure, Comfort in ambiguity/fast-paced environments, Collaborativeleadership, Attention to detail balanced with strategic thinking.What Success Looks Like in This Role Within 90 days: Full audit of existing tools/processes, established requestlog, delivered stakeholder workshop, implemented crisis triage (Severity 1-3),and set core workflows (Crisis, Insights, Response, Request, Reporting,Alerts, Escalation). Within 6 months: Measurable improvement in insight turnaround time andstakeholder satisfaction, launched AI-assisted workflow, and establishedregular brand health/category intelligence reporting. Within 12 months: Positioned the command centre as a strategic decision-support engine for marketing leadership, demonstrated a direct link betweenintelligence and at least three measurable brand/campaign outcomes, andbuilt a high-performing, self-sufficient team.