Social Media Manager – End-to-End Growth

August 10, 2026

SOCIAL MEDIA MANAGER — END-TO-END DIGITAL & CONTENT GROWTH Unitedlys | Premium Wellness & Personal Care | Amazon India Full-Time | Hybrid (3 Days/Week In-Office, Hyderabad) | Hyderabad Candidates Only | Performance-Based Incentives SERIOUS GROWTH PARTNERS ONLY — this is not a stepping-stone role, and not for time-pass applicants. 📍 HYDERABAD CANDIDATES ONLY. You must currently reside in Hyderabad — applications from other cities will not be reviewed. 🏢 HYBRID ROLE. 3 days/week from our Hyderabad office, 2 days remote. This is not a remote/WFH role. 📋 READ THE FULL JD BEFORE APPLYING. Apply only via the Google Form below — it's built to confirm you've read it end to end. ABOUT THE ROLE Unitedlys is a fast-growing, premium wellness and personal care brand, built on Amazon India since 2017 across Epsom salts, body washes, castor oil, and a growing portfolio of wellness essentials. We're looking for one sharp, self-driven Social Media Manager to own our entire content and social growth engine — end-to-end. This is not a role split across five freelancers and a coordinator. It is one seat, one owner, full accountability — strategy, shoots, editing, design, publishing, community, paid growth, and reporting. WHAT "END-TO-END" ACTUALLY MEANS HERE You will personally own the full pipeline, not just the piece you're best at:- Strategy & content calendar planning (quarterly, monthly, weekly)- Shooting and editing Reels, Shorts & long-form video- Graphic design for static posts, carousels & campaign creative- Publishing, community management & day-to-day platform ownership- Influencer sourcing, outreach, briefing & collaboration management- Meta & Google Ads for growth and Amazon traffic- Analytics, reporting, and turning numbers into the next content plan If you're genuinely strong in only one of these — say, a great editor who doesn't design, run ads, or manage influencers — this isn't the right fit. We need one person who can own all of it, not a specialist in a single silo. IS THIS YOU? This role fits you if:- You've genuinely run a brand's social media end-to-end before — not just one piece of it.- You're currently based in Hyderabad and can commit to 3 days/week in our office.- You want a long-term, serious career move — not a side gig or a resume line.- You're comfortable being judged purely on results: followers, reach, engagement, traffic, sales impact.- You're confident stepping in front of a camera to represent the brand. Please don't apply if:- You're not currently based in Hyderabad, or can't commute to office 3 days/week.- You specialise in only one narrow skill and can't own the rest of the pipeline.- You're testing the waters, between jobs, or looking for something low-effort.- You need daily direction and hand-holding to get work done.- You're not open to being on camera on request. ROLE SNAPSHOT Location: Hyderabad, Telangana — must currently reside in Hyderabad; in-office days are mandatory.Work Mode: Hybrid — 3 days/week office, 2 days remoteRole Type: Full-TimeExperience: 1–3 years preferred. Exceptional freshers with a proven portfolio may also apply.Compensation: Attractive fixed salary based on expertise, plus uncapped performance-based incentivesLanguage: Proficient English — written and spoken (mandatory)On-Camera: Comfortable representing the brand on camera — strongly preferredJoining: Immediate preferredEngagement Type: Performance-based; continued engagement depends on visible monthly results RESPONSIBILITIES & DELIVERABLES Each responsibility below has a clear, measurable outcome — this is how performance will be gauged. 01. End-to-End Content Creation (Reels, Shorts, Video): Own content from concept to publish — scripting, shooting, editing, posting. Reels must be built with genuine intent to go viral. 02. On-Camera Brand Representation: Step in front of the camera to explain products, demonstrate usage, and build a recognisable face for the brand. 03. Graphic Design & Creative Assets: Design static posts, carousels, campaign creative, and thumbnails (Canva, Photoshop, Illustrator or equivalent) with strong brand consistency. 04. Full Social Media Management (Instagram, Facebook, YouTube, LinkedIn): Own every platform end-to-end — daily Stories, weekly Reels, regular feed content, with visible month-on-month growth. 05. Content Calendar Planning: Build and manage quarterly, monthly, and weekly calendars, planned at least one week ahead, with zero missed posting days. 06. Influencer & Creator Collaboration Management: Source, negotiate with, and manage creators end-to-end — gifting, briefs, follow-ups, posting timelines — with no handholding required. 🔑 If you've read this far: mention the word GROUNDED in the "Anything else you'd like to share?" field on the application form. It's how we'll know you actually read the full JD. 07. Growth Strategy & Trend Tracking: Track algorithm changes, competitor activity, and emerging formats; bring data-backed ideas that grow organic reach and Amazon impact. 08. Meta Ads & Google Ads: Independently set up, run, and optimise campaigns to grow followers/engagement and drive external traffic to Amazon listings. 09. Analytics & Reporting: Translate performance data — growth, engagement, traffic, sales impact — into clear recommendations for the next content cycle. 10. External Traffic to Amazon: Understand how social-driven traffic affects Amazon's algorithm and ranking; build and optimise a consistent traffic strategy. 11. AI Tools Mastery: Proactively use AI tools (ChatGPT, CapCut AI, Canva AI, Adobe Firefly, etc.) to speed up and improve output. 12. Self-Sufficient Execution: Work independently, set your own deadlines, and self-review your output. Consistent underperformance ends the engagement. SKILLS & REQUIREMENTS - Based in Hyderabad, able to be in-office 3 days/week- End-to-end Reels & short-form video creation, concept to publish (portfolio mandatory)- Confident on camera representing the brand- Graphic design — Canva, Photoshop, Illustrator or equivalent- Video shooting & editing — CapCut, Premiere Pro or equivalent- Meta Ads Manager & Google Ads — setup, targeting, optimisation, reporting- Strong written & spoken English- AI tools fluency — actively used, not just aware of- Analytics fluency — able to convert data into action- Self-managed & deadline-driven end-to-end owner STRONG ADVANTAGE - Prior experience growing a brand account (not personal page) on Instagram/YouTube- Experience managing influencer/creator collaborations end-to-end- Knowledge of YouTube SEO and long-form content strategy- Familiarity with Meta Insights, YouTube Studio, Google Analytics- Existing comfort being on camera as a brand face or presenter COMPENSATION & GROWTH - Attractive fixed salary, based on your expertise and experience- Uncapped, performance-based incentives tied to followers, reach, engagement, traffic, and Amazon sales impact- Fast-tracked growth in responsibility and pay for consistent performers- No ceiling — designed to reward real output, not tenure PERFORMANCE TERMS Review Frequency: MonthlyGrowth Expectation: Visible month-on-month improvement across followers, reach, engagement, Amazon trafficIndependence Requirement: Zero dependency on management for daily executionContinuation Criteria: Consistent results across all platforms and Amazon impact metricsProbation Period: First 3 months, with defined monthly KPIs WHAT WE OFFER - Full creative ownership of a growing, premium wellness brand — no micromanagement- Hybrid flexibility — 3 days/week in-office collaboration, 2 days remote focus time- Attractive salary plus uncapped, performance-linked incentives- Direct exposure to Amazon brand building, external traffic strategy, and D2C growth- Direct mentorship from a founder with 9+ years of hands-on Amazon and D2C experience- A genuine growth path into a broader Brand & Marketing leadership role as the brand scales HOW TO APPLY Read this entire JD before applying. We're looking for one serious, long-term partner — not a high volume of applicants. Apply only through the Google Form below, with your portfolio, past Reels/videos you've personally shot and edited, and — if you have any — examples of you on camera. Reminder: you must currently reside in Hyderabad and commit to 3 days/week in-office. Applications outside Hyderabad will not be considered. Apply here: https://forms.gle/V42W5CFVpTim5xVo8