Vice President, Commercial Marketing
Responsibilities
- Own the B2B marketing strategy, budget, and KPIs to establish Midi as a B2B powerhouse
- Refine B2B messaging and positioning for payers, employers, and health system partners
- Architect and execute high-touch, data-informed Account-Based Marketing (ABM) strategies
- Build and scale a sophisticated MarTech stack with robust attribution and AI-enabled infrastructure
- Drive measurable pipeline contribution and revenue influence across commercial channels
- Manage and optimize LTV/CAC metrics
- Partner with clinical and research teams to build an authoritative thought-leadership engine
- Lead, mentor, and scale a high-performing multidisciplinary marketing organization
- Act as the marketing counterpart to the Commercial leadership team to support sales cycles
Requirements
- 10+ years of B2B marketing experience
- 5+ years in a senior leadership role managing high-performing teams and budgets
- Proven track record of owning revenue-driving metrics like pipeline, LTV/CAC, or revenue influence
- Deep understanding of the healthcare ecosystem (payers, employers, and health systems)
- Experience with modern marketing automation and MarTech stacks (HubSpot preferred)
- Proficiency in using AI tools to increase team leverage and output
- Experience executing data-driven ABM strategies for large enterprise accounts
- Ability to work in the U.S. without current or future visa sponsorship
About the Company
Midi Health is the leading virtual care clinic dedicated to midlife health, providing comprehensive, whole-woman care for women navigating perimenopause and menopause.
